Today’s small technology companies need sound brand and marketing strategies, consistent marketing management, and a wide variety of marketing skillsets. Hiring a full-time marketing manager often results in little budget left over for projects—and an inadequate skillset for the projects you can afford.

So how do technology companies avoid marketing mediocrity?

The answer lies in STA’s Fractional Chief Marketing Officer (CMO) program. Engaging a fractional CMO ensures you have consistent strategic counsel at the executive level. Your CMO will also manage marketing projects and help to locate and engage with other marketing specialists to get the skillsets that you need.

Schedule a call with STA to learn more about what your company gets from a fractional CMO.

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To produce lasting results, marketing needs to become a core competency of your business. This might seem a daunting task for technology specialists who have built their careers through a keen focus on their areas of expertise. It’s a tough job to just become adept at managing people and core operational functions (among many pressing priorities).

So, how to make marketing a core competency? While addressing the needs of your business, your fractional CMO will build your marketing knowledge and capability over time. Marketing tasks that can and should be performed by your staff will be performed internally, with the necessary training and guidance.