Different people have different gifts. For example, when I have home bathroom renovation that needs to be done, there are some things that I can do myself (simple plumbing, electrical, etc.) and some things that I can’t do myself (like decorative tilework). Some people are able to take tilework to a high level.

Businesses aren’t much different. Oftentimes in business, success simply lies in proper use of the right gifts to create a strategic advantage.

Professional marketing writers (I place myself in this category) have the gift of being able to communicate value through writing, and make that writing return value to you. So we’re the specialists in written communication, and you are the specialists in your line of business. When we need what you do, we don’t waste our time trying to do it ourselves—we give you a call. So when you need high-value written communication...

Let’s just say that your company has a dedicated staff of experts that respond to federal RFPs. You want to bid a $100M IDIQ? Great! You’ve got the necessary gifts to do it.

But if you don’t have those gifts, are you actually going to stop everything that your key people are doing, drag them into a proposal development process that they don’t have time for... and for what? To deliver a lackluster, non-compliant proposal thrown together out of boilerplate material and shoestring?

Another example: you need to put together a mind-blowing demonstration of value through the content on your website. Again, if you have consultative, web-savvy marketing writers on your own team—by all means knock it out of the park. But if you don’t, are you going to spend months struggling through the process to turn out something that doesn’t persuasively express the heart and soul of your business?

Now, perhaps my language in these examples will seem a bit rude to some folks. However, I’m attempting to combat an oft-encountered misconception: that writing, like speaking, is a common, basic business skill that doesn’t require a specialist.

In fact, many important business writing situations call for a unique combination of analytical and creative abilities in order to achieve a superior result. That’s a fact—just as it is a fact that everyone can learn to tile floors, but not everyone is then qualified to handle a $40,000 luxury bathroom project with extensive decorative tilework. You don’t want inexpert tilework—you want a tilework specialist that will achieve the desired result and increase the value of your home.

Let professional marketing writers handle your critical written communication projects and you’ll receive an attractive mosaic that increases the value of your business.

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