TRANSFORM to ready yourself for the market approach December 17, 2009, by Peter Mirus in Strategy Models
From the article “See, Transform, Act”: In the “SEE, TRANSFORM, ACT” model, your organization sees its customer, transforms itself to accommodate the customer, and then moves towards and engages with the customer. All parts of the SEE, TRANSFORM, ACT process create valuable knowledge that enables principled, informed decisions at every stage of development. This leads to a strengthened corporate identity that facilitates growth.
In the TRANSFORM part of the model, the company readies itself for this approach by applying necessary internal change. The TRANSFORM process analyzes people, process, and environment. Are the right people in place? Are the necessary processes and policies defined? Is the environment equipped for operational requirements of the plan?
Sustainable business growth is enabled by the right people, working toward common goals by means of well established processes and policies, operating effectively in an environment that is equipped with necessary tools.
TRANSFORM readies a company to aggressively, doggedly, and successfully execute a market approach.
Next: ACT.
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