The More Religious You Are, The Less You Adore Name Brands September 30, 2010, by Peter Mirus in Branding
I found this story interesting:
Researchers at Duke ran several experiments to determine this disconnection between brand importance and religiosity. In one, the team analyzed geographic areas for the number of Apple, Macy's, and Gap stores per million people. These statistics were compared with brand-discount stores. "Then they compared these rough measures of brand reliance against the number of congregations per thousand and self-reported attendance in church or synagogue, controlling for income, education and urbanization differences," the report says. "In every analysis, they found a negative relationship between brand reliance and religiosity."