The Awesomeness of You July 15, 2010, by Peter Mirus in Marketing
The “awesomeness of you” (your business) can sometimes get lost in the day-to-day grind of business life. So one of the unique challenges of business is to step outside of the usual operating mode in order to focus on your marketing message.
Some companies switch gears in this way very effectively, and others do not. Whether you do or don’t, my team can be a powerful ally in creating and delivering marketing messaging.
There are two reasons for this. The first is that we have a business mindset and can quickly understand—and then work to draw out—your important value. But even if you are very good at doing that yourself, my teams have additional value to offer: we are language surgeons—able to craft a precision message for the right audience, at the right time, to deliver maximum impact.
Let’s take an easy, clear-cut example. You have a potential client, and have to deliver a proposal to win the contract. I can put together a team that analyzes the RFP and communicates to you exactly what value you need to demonstrate, in writing, to the buyer. You provide the value, and we create the persuasive message that communicates that value—according to best practices and compliance requirements, of course! Seems like a good pairing of skills, right?
Developing high-value written communication, directed to your current and potential customers, brings great joy to me. Sure, the work has its trials and tribulations. But at the end of the day, my job is to help you to remember the “awesomeness of you”, and then effectively communicate your awesomeness to prospective buyers. What could be better than that?!
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