SEE Your Business Clearly December 07, 2009, by Peter Mirus in Strategy Models
From the article “See, Transform, Act”: In the “SEE, TRANSFORM, ACT” model, your organization sees its customer, transforms itself to accommodate the customer, and then moves towards and engages with the customer. All parts of the SEE, TRANSFORM, ACT process create valuable knowledge that enables principled, informed decisions at every stage of development. This leads to a strengthened corporate identity that facilitates growth.
In the SEE portion of the model these ideas are immediately brought to bear. SEE is, in its essence, an exercise in humility. SEE means viewing your company not just from the inside out, but from the outside in. How does the market (customers, competitors, peers/partners, analysts/experts, government, etc.) see you?
To SEE, or examine yourself through the eyes of the market, requires the humility to recognize the value of what others have to offer.
SEE is gathering information. SEE is building knowledge. SEE is essential to business growth, and the more clearly you SEE, the more successful you will become.
Next: TRANSFORM.
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