See. Transform. Act.® May 29, 2012, by STA Staff in Branding, Marketing, Internal Communications, Strategy Models
STA helps clients to SEE the market through the eyes of their customers, TRANSFORM themselves to approach the market, and then ACT to engage the market using sustainable and measurable means.
See the graphic at right. This approach becomes the center of STA's Process (see below).
All parts of the SEE. TRANSFORM. ACT. approach create valuable knowledge that enables principled, informed decisions at every stage of development. This leads to a strengthened corporate identity that facilitates growth.
STA's Process Is Consistent With Its Approach
STA's process for client engagements is consistent with its SEE. TRANSFORM. ACT approach. The process is a repeatable cycle that uncovers ever more accurate information about both the market and your organization with each revolution.
See the graphic at right. The process starts at the top and moves counterclockwise.
- First, we begin by helping clients to understand the market in which they operate. This understanding leads to a strong strategic approach to branding and marketing.
- Second, we help clients to review their own internal capabilities/resources and build the marketing plan.
- In the third phase, marketing tactics are executed.
- Fourth, post-op analysis is conducted to gather knowledge and assess results. Acquired knowledge feeds the creation of a more accurate view of both the marketplace and internal performance, and the cycle restarts.