Scalability of Graphic Design March 11, 2010, by Chris Pelicano in Design
Graphic Design involves the organization, prioritization, and presentation of ideas, concepts, and information at the service of a defined purpose. If the ideas are many, the concepts are complex, the information is vast, and the purpose is multi-phased—then the scope of the Graphic Design services could be enormous. The cost would be commensurate with the demand.
But, what if the scope was small, limited, and specific? Then the need and application of Graphic Design services would also be small, limited and specific ... and the cost would follow suit.
Graphic Design is scalable. First it is tailored to the size and complexity of the problem it is trying to solve and the timeframe in which it needs to effect solutions. But, it is also scalable in that a small, limited, specific design solution can be applied on an enormous scale. Branding is a perfect example of limited graphic design solutions applied on enormous scales. A simple logo can spread a company brand message/identity worldwide if it appears on millions of soda cans, or burger wrappers, phone screens, trash bags, etc.
Companies need to realize that they can engage Graphic Design services in such a way that they capitalize on the advantages of scalability. The key is to see Graphic Design as problem solving. Graphic Design creates solutions that can have wide ranging applications. In future blog posts we will explore the two main phases of engaging and applying Graphic Design solutions ... exploiting their unique scalable potential.
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