Room for Growth? July 01, 2009, by Peter Mirus in Marketing
Have you completely saturated your market? No? Good. Because that means even if your market is shrinking, you still have room for growth.
In a down-turning economy, some companies take a pessimistic view towards their ability to grow or sustain revenue. It's easy to understand why: a generic view of the marketplace leads one to think that everybody has less money to spend. Less spending means fewer business opportunities. Fewer business opportunities translates into reduced revenue.
While all of that may be true on some level, and the number of potential customers may be dwindling, you still have opportunities for growth if you haven't already gobbled up the entire market.
In any economy, you aren't competing against the prevailing economic conditions; rather, you are competing against your competitors in the marketplace. So if you have a good product or service (or both) you should still have a sense of optimism!
Enjoy this post? Share it with others.