Job solicitations released by Human Resources are an important part of brand messaging. For this reason, in well-developed companies, Communications often provides some level of support to HR. Continue Reading
The brand strategy is the blueprint for how your brand is expressed to target audiences. This article provided a cursory look at the essentials of getting your brand strategy in order. Continue Reading
The strength of your brand is easily measured by determining your market visibility and your market reputation as tied to your sales and profitability. Those figures are used to create a brand strength index. Some research is necessary to ascertain visibility and reputation. Continue Reading
What is a brand? There are many ways in which this question can be answered, and great lengths to which I could go to provide an explanation. But I’ll keep it brief. Continue Reading
The advantage of pioneering a new discipline is that you get to own the space. The disadvantage is that being a pioneer can be lonely—you might have a well-defined audience (perhaps you even know them by name) that is completely unaware of its need for your discipline and its associated service(s). Continue Reading
I’ve seen several discussions on LinkedIn from IT marketing managers or executive leaders who wonder: “How do I get my busy techies to participate in the creation of marketing content?” I know this issue from both sides, as a marketing expert who also has extensive experience in business process re-engineering. Continue Reading
In the course of performing some client research, I recently examined the websites of approximately 20 competitors performing work in the areas of Project Management, Business Process Transformation, and Organizational Transformation (or similar service labels). The size of the consulting firms ranged greatly in size and had many permutations in disciplines, methodologies, solutions, audiences, etc. Continue Reading
This client was a proven C4ISR contractor serving both defense and civilian agencies, most notably performing in a SETA capacity. The company had extremely high rates of award, near 100% contract renewal, and extremely high customer satisfaction. Continue Reading
Written Communications, when produced and stored properly, creates a “permanent” and readily available record of the important company dialogue. Continue Reading
Here are some books that I have found helpful! The most recent additions to this post are on top. Continue Reading