After using OpenX’s hosted ad server solution (now called “OpenX OnRamp”)—my recommendation? Don’t use it. During my team's approximately three-month trial, we encountered multiple system failures (experienced not just by us, but also by many members of the OpenX hosted product community). We have never experienced such severe and persistent malfunctions with a hosted software solution.

Though the OpenX product presented an easier learning curve than other free hosted options (such as DoubleClick for Publishers (DFP) Small Business by Google), the stability of the Google product is by far superior. The market needs a free hosted ad server with a relatively low learning curve, good features and stability. OpenX showed promise with its easy-to-understand feature set, but ultimately fell way short of the mark—the product was often unusable.

(In our test, the OpenX hosted solution deployed ads to a website with approximately 900,000 page impressions per month.)

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