Case Story: Novus Consulting Group (NovusCG) November 01, 2010, by Peter Mirus in Case Stories - Tech
NovusCG was “the world leader in independent enterprise storage consulting and data solutions” focused on serving the needs of the Global 2000. The goal was to build the perceived value of NovusCG to potential acquirers. Functions performed included:
- Marketing strategy consultation
- Creative direction
- Brand messaging direction
- Web communications direction
- Sales and customer relationship management consulting
The efforts increased industry recognition for the company and significantly increased qualified leads (by 1,000%). NovusCG was acquired by IBM in 2008.