One of the characteristics of a strong corporate culture is a thriving internal communication through which vision, values, principles, goals, ideas, data, etc. are discussed. In such a culture, when these important discussions take place, they occur in a clear, consistent, timely, and persuasive manner.

The importance of good internal communication to a strong corporate culture is evident. Miscommunication leads to poor action choice. Poor action choice leads to missed opportunity. Missed opportunity creates income loss. These conditions create frustration and breakdowns in cultural unity. When attempting to build a strong corporate culture, these are undesirable circumstances.

“Internal Communications” is the field of work that takes responsibility for the creation and facilitation of excellent standards for a company’s internal dialogue.

When a company employs experts in this area, either as internal staff members or outside consultants, it is a healthy declaration of two things:

• “We know that different people have different abilities (both natural and trained), and that those who excel at Communications can improve the output produced by a team.”
• “We are committed to building a strong corporate culture by investing in better action choices through improved communication.”

As a career communications, marketing, and technology consultant to many companies (from SMB to the Fortune 1000) I’ve taken part in this internal dialogue at many levels. In all cases, I have never been engaged to provide “Internal Communications” per se. However, my skills have always been used to create the productive internal dialogue necessary to generate good decisions and perform successful projects.

Based on my experience and research, I can tell you that when Internal Communications is conducted properly:

• The executive team is relieved of unnecessary administrative burden
• Mid-level management spends more time increasing revenue and profitability
• Human Resources produces more and costs less
• Information Technology facilitates more and costs less
• Marketing ROI increases
• Employee satisfaction and retention increases

These are just some of the benefits—and all of them contribute to building a strong corporate culture capable of sustained growth and increased profitability.

The articles in this blog category are intended to be insight into—but not a comprehensive treatment of—the exciting and helpful role of Internal Communications.

If you would like to learn more about how Internal Communications is worth your deep strategic consideration, please read the related articles available here, or contact me for a conversation.

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