Written Communications, when produced and stored properly, creates a “permanent” and readily available record of the important company dialogue.

Corporate policy, which states required best practices for building a strong business, is a prime example of the importance of written communication. In order to move beyond the regulatory effect, corporate policies must be both clearly expressed and value substantiated. Accomplishing this is a balancing act. Is it necessary to “sell the benefit”, and if so, to what extent?

Policy adoption becomes easier when employees understand the policy itself, understand the reason behind the policy, and feel they can rely on the good will of the policy creators. These three things also reduce time spent in policy enforcement, increase employee retention, and improve the success of recruitment efforts (more on this subject later). Simply stated, this is a clear area in which spending money on Communications—Written Communications in particular—is a good investment.

For these reasons, in a large company, administering the communication of corporate policy is ideally placed in the hands of a Communications expert. In a company of lesser size, hiring a consultant to review the communication of corporate policy is advantageous.

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