Competitive Knowledge: Critical for the Successful IT Company January 05, 2012, by Peter Mirus in Marketing
This article by STA CEO Peter Mirus appeared on the IT Marketing World website in December. An excerpt is provided, and then you can read the full article on the IT Marketing World website.
Most information technology product and service companies claim to know who their competitors are. In some cases this perception matches reality—but not in many instances. Throughout 15 years of marketing information technology, I have often encountered significant inability to identify competitors.
Why IT Companies Don’t Know the Competition
There are numerous reasons why an IT provider might be unable to name its competitors. Here are four primary reasons...
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