CMA is a national professional member organization advancing ethical standards in healthcare. The goal was to create a marketing strategy to build a more credible public profile, increase new membership, and improve member retention. Functions performed included:

• Best practice consultation for creating strategic and business plans
• Marketing strategy consultation
• Brand renovation
• Web communications direction

The stated goals were accomplished: membership growth was sustained over a two-year period (to the current date)—a total membership increase of approximately 30%.

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