One of the classic communications dilemmas is messaging both what you are now and what you want to be in the future. This is true whether you are communicating inside your own company or to outside audiences (customers, prospects, potential employees, etc.). Continue Reading
Internal communications strategy around technology selection and implementation is important both to having a successful deployment and realizing the short and long-term ROI promised by the solution. This is particularly true as pertaining to business process automation tools for the large enterprise with a highly distributed workforce. Continue Reading
STA is helping professional services businesses and non-profit organizations start the year right. How? With free, engaging communications strategy briefings to get your best minds thinking in new ways about old challenges—and possibly help take the organization to the next level. Continue Reading
During my recent vacation, I spent some time reflecting on how to create fundamental improvements in the technology companies that I have encountered over the past several years. Here are three key ways in which I would like to see technology companies improve in 2012. Continue Reading
Strong companies with forward-thinking corporate cultures properly utilize technology to create advantage. As a Communications expert with a background in Information Technology, I’ve viewed with interest the try/fail/try/fail/try/succeed efforts to introduce new technology in business environments. Continue Reading
Most companies use presentations in some way. If you have a two-person landscaping business, you need to be able to make design concept presentation to the customer. If you are large a technology firm, you might need to be able to present research findings to an executive committee. Continue Reading
Job solicitations released by Human Resources are an important part of brand messaging. For this reason, in well-developed companies, Communications often provides some level of support to HR. Continue Reading
Written Communications, when produced and stored properly, creates a “permanent” and readily available record of the important company dialogue. Continue Reading
I once participated in a client meeting at which approximately eight different departments were represented (not including MIS, Communications, and a C-level executive). We were discussing Web Communications strategy, and there was a lot of talking about the various needs of the departments. Continue Reading
One of the characteristics of a strong corporate culture is a thriving internal communication through which vision, values, principles, goals, ideas, data, etc. are discussed. In such a culture, when these important discussions take place, they occur in a clear, consistent, timely, and persuasive manner. Continue Reading