Commercial graphic design is a coordinated process of mutual responsibilities between the client/employer and the graphic designer. This post is intended to be orienting, not comprehensive. However, if the following general principles are observed within projects, you increase the likelihood of getting a superlative design solution in the final product. Continue Reading
Beyond actually having the tools of the trade (or, the ability to produce excellent graphic design), being a good producer of graphic design solutions is about pursuing a true consultative approach. Continue Reading
Movie buffs may be familiar with the 1965 classic The Agony and the Ecstasy, starring Charlton Heston as Michelangelo and Rex Harrison as Pope Julius II. If my memory serves me correctly, the movie portrays the painting of the Sistine Chapel, including the intellectual relationship between the two lead characters. Continue Reading
One of the important ways in which I help clients is by developing a "language" which the client uses to express its vision of itself—including its core beliefs, competencies, and products/services. Continue Reading