The graphic design process is really a process of refinement from rough concepts to finished deliverables (printed pieces, logos, web sites, electronic documents, packaging, etc.). Refinement means change, revision, alteration. Large changes should be confined to early stages of the process which gradually give way to smaller revisions as the process reaches the finished deliverable form. Continue Reading
If you are a company that utilizes graphic design in any way to speak to your customers, you need to know who they are so that you can produce design pieces that speak to that constituency, or the individual segments within that constituency, personally. Continue Reading
Commercial graphic design is a coordinated process of mutual responsibilities between the client/employer and the graphic designer. This post is intended to be orienting, not comprehensive. However, if the following general principles are observed within projects, you increase the likelihood of getting a superlative design solution in the final product. Continue Reading
Beyond actually having the tools of the trade (or, the ability to produce excellent graphic design), being a good producer of graphic design solutions is about pursuing a true consultative approach. Continue Reading
Movie buffs may be familiar with the 1965 classic The Agony and the Ecstasy, starring Charlton Heston as Michelangelo and Rex Harrison as Pope Julius II. If my memory serves me correctly, the movie portrays the painting of the Sistine Chapel, including the intellectual relationship between the two lead characters. Continue Reading