Case Story: An Online Non-Profit Enterprise February 03, 2011, by Peter Mirus in Case Stories - Other
The client is a successful website dedicated to helping members of the Catholic faith stay connected with news and commentary on current events, as well as cultural resources. However, the client needed to increase its income in order to remain a viable entity.
The goal of the project was to increase revenue to the organization, primarily through increased knowledge of user/donor preferences and behaviors. Functions performed included:
- Extensive user/donor research
- Marketing strategy consultation, including donor relationship management consultation
- Website design direction
- Information management consultation
The sustained efforts over 2009 and 2010 led to annual revenue increases of just over 20%—an excellent accomplishment for a non-profit weathering a harsh economy. This growth pattern is projected to continue in 2011.