This client was a national consulting firm providing essential services to drive high profile fundraising campaigns. Already well known for its core area of business, the company had spent the previous two years introducing and fine-tuning several new services (including IT services)  that were designed to change how the company was perceived by its market.

The firm had re-positioned its brand, but strategy and tactics were playing catch up. The client needed that “catching up process” to occur quickly; to meet revenue goals, the firm had to begin targeting an audience of 500 non-profit prospects within the year. Functions performed in this engagement included:

• Strategic direction and project oversight for research, brand messaging architecture, go-to-market analysis, and marketing strategy development
• Development of marketing campaign concepts to show the client dynamic ways in which marketing strategy could be implemented
• Provided counsel as to how the company could improve communications with existing clients to increase client satisfaction/retention and firm profitability
• Provided insight as to how the client could develop strategic partnerships to improve brand awareness and lead generation

The result of these initiatives was a strategy by which the firm could approach its client prospects while simultaneously establishing itself as the clear leader and innovator in its field. The strategy development process established firm consensus at all management levels, leading to tactical implementation within the established timeframe.

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