Building Society Through Business January 26, 2010, by Peter Mirus in Other
I recently worked with my friend Chris Pelicano to develop the Building Society Through Business™ brand. The purpose of the brand is to provide a clear visual representation of our commitment to build society through principled and disciplined business action.
The Building Society Through Business™ brand depicts a flowchart as the root system of a fruit tree. The brand illustrates that well-performed business organically both produces corporate growth and also bears fruit for the good of all members of society. The brand will appear on this website to let current and potential clients know that, while focusing with skill and diligence on their initiatives, we are constantly looking to transcend the moment.
How does our work help business to flourish? How does our interaction contribute positively to the client’s corporate culture? Beyond that, how can we best make a difference to the world around us? These are questions that I hope to answer in all of my business engagements.
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