This client was a proven C4ISR contractor serving both defense and civilian agencies, most notably performing in a SETA capacity. The company had extremely high rates of award, near 100% contract renewal, and extremely high customer satisfaction.

Unfortunately, the client’s brand was far from being caught up to its current state of development—which created pain in the areas of business development and talent recruitment. A comprehensive brand strategy was called for. Functions performed in this engagement included:

• Research and SWOT analysis
• Key differentiators
• Positioning
• Creative direction for visual expression
• Messaging architecture

The result was a clear Brand Strategy that had the backing of the full executive team, and formed the basis for clear internal communication and robust marketing messaging.

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