ACT January 12, 2010, by Peter Mirus in Strategy Models
ACT: move towards your market
From the article “See, Transform, Act”: In the “SEE, TRANSFORM, ACT” model, your organization sees its customer, transforms itself to accommodate the customer, and then moves towards and engages with the customer. All parts of the SEE, TRANSFORM, ACT process create valuable knowledge that enables principled, informed decisions at every stage of development. This leads to a strengthened corporate identity that facilitates growth.
Recap: The SEE part of “See, Transform, Act” presents a roadmap for growing business through an effective market approach. In the TRANSFORM part of the model, the company readies itself for this approach by applying necessary internal change.
Having done these things, it is time to ACT.
ACT means execute. The company uses all of its investigation and transformative (or “readying”) action to move forward aggressively in pursuit of clearly stated goals.
ACT means courting your market. ACT equals attaining the object of your desire. ACT means winning the contract, superior performance in product/service delivery, and high customer retention.
The “See, Transform, Act” model takes the company on a full development cycle. SEE (Marketplace Diagnostic), TRANSFORM (Internal Diagnostic), ACT (Tactical Plan Development/Execution), and finally SEE again (Post-Plan Execution Analysis). This last part of the process ensures that gathered statistics and learned lessons are fed back into the strategic plan for improved execution in subsequent iterations of the cycle.
The entire process increases the organization’s body of general knowledge and intellectual property, which strengthens the organization and leads to growing effectiveness and confidence in decision-making.
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