A Double-Duty Holiday Card January 05, 2010, by Chris Pelicano in Design
Staging Directions, a corporate and theatrical production services company, wanted to send its clients a holiday greeting card that would also serve as a change of address notice. They enlisted Trinity Consulting Art Director, Chris Pelicano, who created a custom solution which utilized the company's equipment truck to serve both purposes. A small rough sketch presented to the client conveyed the essential idea and whimsical approach suggested to the client.
Once approved, a finished illustration of a company truck carrying a Christmas tree along a snowy landscape was created for the front panel of the card.
The interior of the card completed the holiday sentiment, the brand identification, and the new address.
This forward thinking client, commissioned two additional custom holiday cards which would be mailed in subsequent years but printed at the same time as the card above. Producing all three cards at the same time allowed the client to achieve design consistency and save printing costs.
Enjoy this post? Share it with others.