Want some helpful perspective on selling technology services? Check out STA’s 10 important rules for success.

A Clear Marketing Vision for Technology Companies

STA Tech Marketing provides fractional CMO, brand/marketing strategy, and marketing execution to growth-minded, tech-oriented companies. Our goal is to help small/midsize clients build, sustain, and protect business growth and value.

STA’s approach: See. Transform. Act. We help our clients to SEE the market through the eyes of their customers, TRANSFORM themselves to approach the market, and then ACT to engage the market using sustainable and measurable means. More

Tech Marketing Priorities from Forrester January 09, 2012

Forrester’s Stephen Davidson reports on tech marketing priorities for 2012. Highlights: demand management process, brand/rebranding, thought leadership and content marketing, and digital marketing… More