Here are some of the branding/marketing pain points that STA Tech Marketing can address.

• Improve focus on customer needs. “My company would like to continue to improve the value that we provide to customers, but we aren’t sure where our time would be best spent. How can we be sure what current and prospective customers want from us?”
• Update the brand to represent a company that has evolved. “My company has grown, and our brand no longer reflects who we are. We probably need to overhaul our brand, but we don’t know what we should expect or how much money to spend. Also, once the work is done, how long will it last?”
• Identify the source of poor performance. “As a business owner, I need to know more about marketing so that I can hold my subordinates accountable for their performance. Right now I can’t tell if our sales team is underperforming, if our services aren’t competitive, or if our brand just doesn’t carry enough authority!"
• Create a high performance website. “A while ago, we hired an outside consulting firm to redesign our website. Now it’s a year later, and we have no idea if the change is creating any benefit. I’m pretty sure that we have more visitors, but they aren’t spending much time on the website and we still don’t have any web-generated leads! What should I do now?”
• Learn how to set meaningful marketing goals. "We need to better understand what we should be measuring in order to determine whether or not our marketing efforts are being successful. And after that, what tools do we need to make it easy?"
• Understand the value of social media. “So-called experts are always preaching the value of social media. But I can’t figure out how to make it work for my business! Should I be spending time on this, and if so, how can I convince others in my firm that it is important to our success?”
• Develop the right message for your prospects. “We have a list of target prospects that should be buying our services, but before we waste a lot of time and money on them, we need to make sure that we have the right messaging and approach. How can we get where we need to be, without breaking the bank?”
• Understand the role of branding/marketing for government contractors. “As a government contractor, do we need a great design for our logo, website, and print collateral? Take our website, for instance. Yes, it gets a decent amount of traffic... but we get our new business through relationships and RFP response. Why should we care about the website?”
• Build a better brand position; fix your elevator pitch. “I’m a CEO, and I spend a lot of time working on building the critical relationships necessary for our firm to grow. But when I’m out and about, I’m conscious that our ‘elevator pitch’ isn’t where it needs to be. I know that our other people in business development are also having trouble clearly articulating what we do and how that creates value. How can we fix this problem?”