Government contractors need great brands to maximize their potential. Learn how to invest wisely.

The Fractional CMO: just right for small to midsize tech companies that need affordable executive marketing leadership.

STA can help you to become recognized, understood, and preferred by your critical audiences.

Want some helpful perspective on selling technology services? Check out STA’s 10 important rules for success.

A Clear Marketing Vision for Technology Companies

STA Tech Marketing provides fractional CMO, brand/marketing strategy, and marketing execution to growth-minded, tech-oriented companies. Our goal is to help clients build, sustain, and protect business growth and value.

STA’s approach: See. Transform. Act. We help our clients to SEE the market through the eyes of their customers, TRANSFORM themselves to approach the market, and then ACT to engage the market using sustainable and measurable means. More

The Latest from the STA Blog

As We Age, What Do We Learn? February 21, 2013

Both as organizations and individuals, it is assumed that we will learn as we age. But do we? Years ago, a senior colleague in marketing strategy once told me that he has a lengthy “not-to-do list”,… More

Success Demands That Market Knowledge Be Transformative February 02, 2013

To create sustainable business growth, a company needs to learn the landscape and then engineer the vehicles needed to navigate the terrain. Effective marketing strategy is directed at integrating market… More

Creating Marketing Success at Professional Services Firms Begins with Team Composition, Development January 02, 2013

In professional services you market yourself. Firms that understand the nature of professional service marketing also understand that each encounter with the client is a marketing event—not just… More

Hot Topics Drawing Interest

Branding Government Contractors (Blog Series)

A strong brand is a true asset for the government contractor, so the contractor that has been inattentive to the development and/or maintenance of its brand may have a liability on its hands. More

What Is a Brand? (And Related Questions)

In the most literal sense, your brand is your unique mark (name, logo, etc.) that distinguishes you and your property from competing companies and their property. However, today we talk about "brand" in a broad sense—the sum of your positioning, messaging, and visual identity. More

STA Case Stories (Some of Our Successes)

STA’s success is drawing attention from both potential clients and partners. Take this opportunity to explore some of these success stories! We thrive in challenging situations: from branding and marketing strategy to tactical execution. More